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Sunday, 10 February 2008

NVIDIA AGEIA PhysX Acquisition Interview

"Is the time of hardware dedicated game physics at an end or is it just evolving? That is the question posed by the announcement this week of NVIDIA's purchase of AGEIA, who for the past two years has marketed their PhysX game physics hardware chip to PC gamers as an add-on card. However the promise of a huge revolution in game interactivity never really met its full potential thanks in part to a lack of killer game apps that supported the technology. So what does the purchase of AGEIA mean? FiringSquad got a chance to ask some questions to NVIDIA's head PR rep Derek Perez who gave us a little more color into this week's announcement.

FiringSquad: First, how did the NVIDIA-AGEIA deal come about? Did NVIDIA approach AGEIA or was it the other way around?

Derek Perez:: We've had a relationship with AGEIA for years, and it just happened to all come together.

FiringSquad: Why does NVIDIA believe that purchasing AGEIA to be a good idea at this point in time?"...

Full Interview on FiringSquad

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